FIFA World Cup Betting

The World Cup is the one tournament that pulls in people who do not otherwise bet on football. That changes the market: public money floods towards famous nations, and the prices on less glamorous but well-organised teams can drift further than they should.

Structure matters here. Group matches, knockout ties with extra time and penalties, and a long gap between fixtures all affect how markets settle. Read the settlement rules before you back a knockout market, because plenty of bets that look like winners at full time are not.